From the Principal Analyst at Ovum

Eden Zoller

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Top Stories by Eden Zoller

The iPhone and devices that are following in its wake provide the best platform yet for enabling mobile advertising because they are optimised for rich media applications like video and also provide a genuinely good mobile browsing experience. This means the potential for better, more creative mobile advertising campaigns and of course a more engaging user experience. Another big plus for advertising on the iPhone is the kind of people that own them. Comscore recently released data about iPhone application users that suggests they are a particularly attractive demographic for advertisers, with higher than average incomes and higher than average engagement with online media. More than half (54%) of app users are in households with incomes greater than $75,000 per year. Engagement with online retail scored particularly highly, which suggests they could be open to mobile... (more)